When a Consultant becomes a Client
The Freelancer’s Dilemma: How to Stay at the Top of your Game Without Burning Out, Becoming Boring, or Needing to Live in Your Mom’s Basement
The Hourly Trap
Get More Clients — Actionable Marketing Advice For Your Business
Do You Have What It Takes to Get Your Business To $1m And Beyond?
Content Marketing for Freelancers with No Time for It
Vlogging as a Competitive Advantage
Forget the TO DO list, build a DON’T DO list
How to Write Killer Freelance Emails and Gain New Business
Close Like a Boss: How to Close 80% of Your Proposals
Be Smart And Be Helpful: On Success and Generosity
Introverts, stop selling like an extrovert
Getting Your Freelance Work Noticed
Be a Manager and a Maker, or Be a Managed Maker
The Entrepreneur’s Secret Weapon: How to Listen Beyond Words
Unscripted Live Roundtable Discussion
How do your potential clients make buying decisions? Without understanding the process, you could be making missteps that are costing you opportunities. After running a consulting business for four years, I took over the marketing department for the largest SaaS business in Athens, GA. Since then, I've been in the position to interview and hire freelancers. This talk, originally given at the Double Your Freelancing Conference in Norfolk, VA, lays out the insights I've learned sitting on both sides of the table, and tactics you can use to help you close more sales.
Hi! I’m Glenn Stovall, an engineer living in Athens, GA.I work as the bridge between marketing and engineering departments at software companies to ensure that product and development decisions are driven by business strategy instead of internet hype. Doing so means that development spend is an investment, not an expense.
Marc Mawhinney is on a mission to help coaches build stronger businesses! A lifelong entrepreneur, he achieves this with his podcast, “Natural Born Coaches”, his coaching programs, his Facebook group “The Coaching Jungle”, and his exclusive print newsletter – Secret Coach Club (www.SecretCoachClub.com)
He frequently makes media appearances and is a contributor for Entrepreneur.com.
You can learn more about Marc at NaturalBornCoaches.com!
You may be asking yourself ""How do I get more clients for my business?"" Referrals, pay-per-click ads, niching -- there are so many different strategies and tactics, how do you know which one is right? And how do you know if it's working for your business? In this actionable presentation, you'll learn the 8 key marketing areas to focus on in your business to get more clients and the strategic order to pursue these marketing objectives in. From niching to marketing research to outreach to referrals, you'll come away from this presentation with an actionable marketing advice for your freelance business, no matter if you're a developer, a designer, a writer, or another type of freelancer.
Kai Davis is a Business Coach for Freelancers and Consultants. Kai helps agency owners, consultants, freelancers, and independent business owners attract more clients to their business by focusing on actionable marketing advice for your freelance business.
Kai has worked with over 400 freelancers and consultants as a business coach to help them grow their business, attract more clients, and develop their authority and expertise in their industry. His work ranges from coaching on market research for new bootstrapped freelance ventures to coaching and consulting 7- and 8-figure consulting businesses on how to get more clients.
Most of us have no time for content marketing—or at least that’s what we tell ourselves. Producing and promoting content comes second to the work that actually gets us paid. But what about using content marketing to attract new clients? What about thought leadership? What about improving SEO, increasing organic search traffic, and creating an infoproduct, piece by piece, and passive income along with it? I’d like to share the step-by-step process that I used to cut down my time investment by 75%. I have averaged at least one blog post per week for over a year now, and I have watched that consistent activity create huge value for my business. For example, I can attribute over $100,000 in revenue to a single blog post. Once you start leveraging the right process and inexpensive apps and tools, I believe you can achieve similar results. By the end of this talk, you’ll know exactly how to stay consistent with your content marketing and use it to grow your business.
Austin is a writer, consultant, and entrepreneur who helps other consultants and tech companies grow their businesses, primarily with content marketing. He loves his family, writing, fly fishing, running, Jesus, and participating in other people’s transformation. He overindulges on sushi, pizza, and post-apocalyptic dystopian teen fiction. He has a favorite joke: “What did the zen monk say to the hot dog vendor? Make me one with everything.”
So many of us focus on building the best TO DO list. We look for the right application and methodology to keep track of everything and in the process we miss a much better list to build, the DON'T DO list.
Curtis is a business coach and speaker. He focuses on helping businesses build effective processes so they can run the business they want without being a slave to it.
Michelle is an independent graphic designer and frontend developer in Minneapolis. Prior to beginning her career, she studied Visual Communications, with minors in Psychology and Sociology. As her work progressed, she also branched into front-end development and user experience design to round our her skillset. This combination of disciplines led her to adopt a strategy-based approach to design, focused on solving tangible problems and achieving real goals based on how people think.
She loves the open source community, and when she is not working on projects she speaks/volunteers/organizes at events and workshops around the country. Her passions are communication and empowerment, and she believes in the power of “Why?”
You’re an introvert and you dread (even hate) selling because it’s uncomfortable and feels unnatural. Deep down you know your business suffers because you just can’t seem to sell like the best. You might even be repelling clients and projects… First piece of advice: Stop trying to sell like an extrovert! Luis believes introverts are waaaay better and natural at selling than what they give themselves credit for. He has sold multiple $40,000+ projects without having to sacrifice his introversion or magically become an extrovert. He knows you can do the same. Learn how to leverage introverted habits and tendencies to attract better clients and sell projects at higher prices. You’ll never see selling the same way.
Luis can spin on his head. You’ll recognize him because he usually wears a beanie and sneakers, which means he’s always ready to put on a show… or battle.
As a retired breakdancer, he now pays his bills by writing code and teaching introverts like himself how to freelance better. He’s also a speaker and writes a newsletter for Mighty Introverts.
Who knew headspins could be so thought provoking?
To see how Luis can speak at your event or be a guest on your podcast, shoot him an email at firstname.lastname@example.org. For everything else, you can tweet him at @LuisBox7.
To be an effective freelancer, you must learn to be both Manager and Maker. Failing to realize this could end your freelancing career and send you on your way to being a Managed Maker, a la an employee. The Manager vs. Maker schedule and lifestyle is something I struggled with for years, without even knowing exactly what the problem was. If you're going to be a successful freelancer, you'll find yourself obligated to be both Manager and Maker, whether you want to be or not. This talk will discuss effective strategies for dealing with this tension, so you can maximize your efficiency when wearing your Manager hat and thereby free up more time to be a Maker (since that's probably what you thought you were signing up for when you decided to go freelance).
J.C. Hiatt is an entrepreneur, developer and writer from Jackson, Mississippi. He is the founder of Good Design & Code, a digital studio consisting of freelancers where stuff for screens is made with technologies like React, Ruby on Rails, and WordPress.
Grab some food and join the speakers, attendees, hosts, and organizers for a live chat on Google Hangouts/Youtube Live for an hour or so. We'll talk about life, the universe, and freelancing. Our moderators will attempt to allow anyone who raises their hand (virtually) to have a chance to join the discussion.
All speakers and attendees are welcome to participate.
You are a freelancer, captain of your own ship, master of your domain. Your role may afford you many opportunities and benefits; however, if you’re honest with yourself, you will also notice heavy psychological burdens like burnout, isolation, and the looming threats of stagnation and failure. Over time, the weight of these burdens can take a major toll on your physical health, emotional well-being, relationships, and professional edge. The good news is that a few simple strategies can help you enhance your longevity and life satisfaction. I will walk you through steps to help you better manage anxiety, find work-life integration, and become adept at reading and understanding your own personal metrics.
Dr. Sherry Walling is a licensed psychologist and the co-host of the ZenFounder podcast. Her life’s work is to help high-performing professionals maximize their vocational potential while also maintaining sanity, life satisfaction, and a sense of personal fulfillment. She consults regularly with entrepreneurs and founders regarding interpersonal conflicts, burnout, depression, anxiety, existential angst, major transitions, and personal balance.
Sherry is a graduate of UC Davis and Fuller School of Psychology. She has a PhD in clinical psychology and two master’s degrees. In addition, she completed residential fellowships in prevention research at Yale University School of Medicine and trauma research and the National Center for Posttraumatic Stress Disorder, Boston University School of Medicine. She is an assistant clinical professor in the Department of Psychiatry at UC San Francisco.
Married to a serial tech entrepreneur, Sherry has a unique combination of psychological expertise and 17 years of experience in the trenches of the start-up world. She loves bringing these two worlds together on the podcast, in her consulting work, and as a conference speaker.
When she’s not in the consulting room or chatting it up on skype; Sherry can be found on her paddleboard, building sandcastles on the beach, or dragging her two sons through an art museum.
If you’re like most freelancers, solo consultants, or boutique firm owners, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing. In this talk, you’ll learn: * How hourly billing limits the growth of your business * How hourly billing damages your relationships with clients * How value pricing works * How value pricing differs from hourly billing * How value pricing differs from fixed bids * How to transition from hourly billing to value pricing
Jonathan Stark built a six figure solo consultancy by ditching hourly billing for value-based fees. He has a decade of real-world experience successfully applying value-based theories to software development projects. With his coaching program, he teaches freelancers, solo consultants, and boutique firm owners how to do the same.
Making $1m in a year isn’t the same thing as having a $1m company ... and creating your scalable $1m company requires more than just hiring some team members and adding systems. In this private masterclass, Breanne will share how the world of online business is changing, what those changes mean for your business, and the 4 key things you'll need to successfully navigate for your business to become a $1m business from the inside, out.
Breanne Dyck is the founder of MNIB Consulting Inc and author of “Beyond Satisfaction: the secret to crafting a profitable online course that will change lives”.
Together with her team, Breanne helps pre-$1m online training businesses to scale to $1m and beyond. Her results-driven strategies blend operations and team leadership, business strategy, and learning & product strategy. She has also consulted on flagship products and programs, CreativeLive courses, live events and workshops for thought-leaders and influencers such as bestselling authors Chris Guillebeau, Tara Gentile and Natalie Sisson.
When she’s not writing, consulting with clients or speaking, you’re likely to find Breanne with her nose in a business book, playing designer board games or building Lego.
Video is quickly becoming the dominant form of content on the web and recently YouTube shared that 1 billion (that's "B") hours are being watched every single day on their platform. Every. Single. Day. It became so apparent to me that video was / is the future that I personally decided to start investing time every day to creating video content with a daily vlog. The results, even after just 100 days, have been dramatic. Besides creating an obvious and clear additional revenue stream the sales of my indie apps has increased and I've been able to leverage the attention towards other creative startups and projects. The most amazing thing is that the cost out of pocket has been incredibly small! By just using my iPhone and < $100 of gear I bought on Amazon, I've been able to create compelling, reusable, and conversion-heavy content every single day. And I'd love to share some of those things with you. I believe that with just a video (or two) a week, you can create competitive advantage for you, your products, your services, and your business without breaking the bank or massively disrupting your workflow.
John Saddington is… a programmer for 18 years. Worked at a fortune 50 at 15 yrs old, was an exec at fortune 50 at age 25. Did non-profit for a few years. Got 2 masters degrees, one in education. Licensed marriage / pre-marriage counselor. I build startups, most failed, a few worked.
Join Danny Rubin, an award-winning author and speaker on business communications skills, as he shows freelancers how to write engaging email copy that can open new doors for your business. Danny will walk you step by step through freelance outreach emails and show you how to describe yourself with authenticity on LinkedIn. It's a practical workshop you won't want to miss!
Danny Rubin is an author and speaker trusted by students and working professionals for his practical advice on writing, networking and interpersonal skills. In 2016, he published Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn. The book is an ideal resource for freelancers and a finalist in the 2016 Best Book national awards competition.
Danny is a frequent contributor to CNBC.com and Business Insider. As a former TV news reporter and media consultant, he has also provided guidance to NBC’s “Meet the Press,” MSNBC and USA TODAY. Learn more at DannyHRubin.com and follow him at @DannyHRubin.
Ever wonder why some freelancers close sales left and right, and others just...lose? It comes down to setting expectations, and knowing how to ask questions that'll lead only to a YES. In this talk, you'll learn how to: - Set expectations so every prospect is prepared to make a yes or no decision - Never write a proposal unless you're certain you're going to win the sale - Systematically follow up until you get an answer - Ask five or fewer questions to qualify every sale - Create a process that'll predictably lead to more sales
Liston Witherill is a digital marketer and CEO at Good Funnel. He helps tech and info businesses understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. After serving as Director of Marketing for a $10M company, Liston declined their CMO position to instead pursue his own business. He has a MS in Environmental Science and a BA in Political Science and Economics. He’s an environmentalist and hiphop artist, too – but that’s a different story.
Liston has trained freelancers, consultants, and employees from Google, Autodesk, Dropbox, Match.com, Intercom, Upwork, Free Range Media, Blackrock, SolarCity, and more. He’s a regular speaker at conferences, online summits, and webinars, and teaches weekly groups of consultants and freelancers how to improve their businesses.
If you want to have a pipeline of opportunities that’s mostly made up of clients that have approached _you_ (rather than ones you’ve chased down), you need to develop the skill of getting your work noticed. In today’s extremely noisy and crowded online world, getting noticed is not easy. This talk presents the most reliable approach I have found for getting noticed.
Philip Morgan teaches self-employed software developers how to identify, validate, and dominate a desirable market position. He is also the author of The Positioning Manual for Technical Firms.
Listening is a skill - and one we could all use some practice at - but what can really good listening do for you as an entrepreneur? How can you get better at your listening skills, and what advantages are there when you listen beyond words and from the heart? Find out and improve your skills (and your life) in this session with Jenn Swanson from communicationdiva.com
Communication “Diva” is the tongue-in-cheek, sassy title of podcaster and author (and church minister) Jennifer Swanson. Jenn doesn’t actually believe anyone can be a diva of communication, but does passionately insist that we could all do with a little practice! Through her long-running podcast, public speaking, workshops, online courses, ministry and best-selling book: What They See: How to Stand Out and Shine in Your New Job, Jenn lives out her personal mission statement: to connect, encourage and empower others and to help people “know they can”. Find out more at www.communicationdiva.com.