159 FS Email Marketing with Rob Walling

01:47 – Rob Walling Introduction

02:46 – Rob’s Background in Email Marketing

04:32 – Email Marketing Spam

  • Personalization
  • Small vs Large Companies

10:07 – Drip Features

  • Tagging
  • Targeted Emails

14:25 – Templates

19:20 – Best Practices    

25:58 – Frequency and Growing Your List

29:01 – Exclusivity

35:20 – Updating Content

40:06 – Vanity Metrics

46:07 – List Segmenting

52:04 – Lead Magnets (Opt-in Rewards)


Saas Marketing Essentials by Ryan Battles (Rob)
Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
Circa Notebooks from Levenger (Jonathan)
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
Content marketing isn’t the dirty word you think it is (Eric)
LEGO Mindstorms (Reuven)
Brixton Brothers Books (Reuven)
Pleco (Reuven)