160 FS A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan

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    02:09 – Philip Morgan Introduction

    02:30 – Thinking About Positioning and Communicating What You Do

    27:08 – Finding Target Markets

    35:25 – Acquiring New Skills to Support a New Position

    39:00 – Refining Your Positioning

    • Marketing, Publicity

    56:07 – Positioning Exercise

    Picks

    Kurt Elster: Email Templates for Freelancers (Jonathan)
    Expensive Problem: Market Research Cold Email Template (Jonathan)
    Bryan Harris: How I Made $10,000 in 24-hours With My First Product (Case Study) (Reuven)
    Jewish guide to visiting China by Reuven Lerner (Reuven)
    Spark by Readdle (Eric)
    AmazonSmile (Chuck)
    Listen to other people’s views (Chuck)

    Positioning: The Battle for Your Mind by Al Ries (Philip)
    Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch with Passes Phantom Power (Philip)
    The Consulting Pipeline Podcast (Philip)