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02:09 – Philip Morgan Introduction

• Twitter
• Philip Morgan Consulting
• The Positioning Manual for Technical Firms by Philip Morgan

02:30 – Thinking About Positioning and Communicating What You Do

• Expensive Problem: The Benefits of Pigeonholing

27:08 – Finding Target Markets

35:25 – Acquiring New Skills to Support a New Position

39:00 – Refining Your Positioning

• Marketing, Publicity

56:07 – Positioning Exercise

Picks

Kurt Elster: Email Templates for Freelancers (Jonathan)
Expensive Problem: Market Research Cold Email Template (Jonathan)
Bryan Harris: How I Made $10,000 in 24-hours With My First Product (Case Study) (Reuven)
Jewish guide to visiting China by Reuven Lerner (Reuven)
Spark by Readdle (Eric)
AmazonSmile (Chuck)
Listen to other people’s views (Chuck)
Positioning: The Battle for Your Mind by Al Ries (Philip)
Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch with Passes Phantom Power (Philip)
The Consulting Pipeline Podcast (Philip)