01:23 – Matt Inglot Introduction

02:22 – Transitioning (Mistakes Made)

  • Scaling
  • Generalization
  • Fixed Overhead

04:13 – Specialization, Positioning, and Targeting Clients and Customers

  • Virtualization

08:30 – Pivoting to Being a Remote Agency

  • Getting Clients
    • Networking and Referrals
    • Inbound Marketing
    • Direct Outreach

13:34 – Running a Remote Team

  • Contractors, Subcontractors

16:55 – Company and Team Identity

  • Adding Overhead

26:57 – Scale

28:10 – Pricing and Billing; Recurring Revenue

30:18 – Recurring Services

  • Campaign Management
  • SEO
  • Building Email Marketing Services

31:16 – Prompting Change in a Business

34:52 – Specialization (Cont’d)

39:49 – Being a “Web Agency” / Calling Yourself ____

49:05 – Choosing a Niche

Picks

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Amy Cuddy: Your Body Language Shapes Who You Are (Eric)
Sonic Pi (Chuck)
Freelance Transformation (Matt)
Kirk Parsley: America's Biggest Problem | TEDxReno (Matt)

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