01:23 - Matt Inglot Introduction

02:22 - Transitioning (Mistakes Made)

  • Scaling
  • Generalization
  • Fixed Overhead

04:13 - Specialization, Positioning, and Targeting Clients and Customers

  • Virtualization

08:30 - Pivoting to Being a Remote Agency

  • Getting Clients
    • Networking and Referrals
    • Inbound Marketing
    • Direct Outreach

13:34 - Running a Remote Team

  • Contractors, Subcontractors

16:55 - Company and Team Identity

  • Adding Overhead

26:57 - Scale

28:10 - Pricing and Billing; Recurring Revenue

30:18 - Recurring Services

  • Campaign Management
  • SEO
  • Building Email Marketing Services

31:16 - Prompting Change in a Business

34:52 - Specialization (Cont’d)

39:49 - Being a “Web Agency” / Calling Yourself ____

49:05 - Choosing a Niche

Picks

aText (Jonathan)
Amy Cuddy: Your Body Language Shapes Who You Are (Eric)
Sonic Pi (Chuck)
Freelance Transformation (Matt)
Kirk Parsley: America's Biggest Problem | TEDxReno (Matt)

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