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01:14 – Breanne Dyck Introduction

02:13 – Transitioning: Contracting => Teaching Courses

05:59 – Structuring Content

  • Deep vs Wide Business Model

10:19 – Where do you start?

13:05 – Getting Results

24:15 – Setting People Up to Succeed

  • Pilots, Alpha and Beta Phases
  • Outcomes and Objectives

33:57 – Should I charge for pilots? (Pricing)

35:39 – Experimentation > Textbook/Traditional Learning

43:22 – Selecting Content For Your Course

52:50 – Getting and Keeping People Interested in Your Courses Through Completion


The Art of Outbound Lead Generation by Blair Enns (Eric)
Is Positioning Professional Services Different Than Products? Al Ries Explains (Eric)
Badass: Making Users Awesome by Kathy Sierra (Eric) (Chuck)
God (Chuck)
Jesus Christ (Chuck)

The Church of Jesus Christ of Latter-day Saints (Chuck)
Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Breanne)
Brilliance by Design: Creating Learning Experiences That Connect, Inspire, and Engage Kindle Edition by Vicki Halsey (Breanne)
Quiet Power Strategy by Tara Gentile (Breanne)
Your Perfect Participant: Unlock What Buyers Want & Need From You by Breanne Dyck (Breanne)