01:05 - Sunny Bonnell Introduction

01:38 - Archetyping

05:48 - Is archetyping important for the solopreneur?

12:21 - Identifying *Your* Archetype

15:37 - Branding ROI

21:44 - What do you do once you choose your archetype?

25:12 - Implementing Motto’s Archetype

26:04 - Can you blend archetypes?

28:47 - Finding a Target Audience

33:54 - Changing Brands

42:27 - Client Intake Process/Discovery

  • Red Flags/Turning People Down

49:14 - The Audience

51:51 - Changing Archetypes

 

Extras

 

Picks

Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)

Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)

 
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