01:05 – Sunny Bonnell Introduction

01:38 – Archetyping

05:48 – Is archetyping important for the solopreneur?

12:21 – Identifying *Your* Archetype

15:37 – Branding ROI

21:44 – What do you do once you choose your archetype?

25:12 – Implementing Motto’s Archetype

26:04 – Can you blend archetypes?

28:47 – Finding a Target Audience

33:54 – Changing Brands

42:27 – Client Intake Process/Discovery

  • Red Flags/Turning People Down

49:14 – The Audience

51:51 – Changing Archetypes

 

Extras

 

Picks

Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)

Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)

 
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