01:05 – Sunny Bonnell Introduction
- Motto
- @wearemotto
- Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder)
01:38 – Archetyping
- Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
- Understanding The Brand Archetype
05:48 – Is archetyping important for the solopreneur?
12:21 – Identifying *Your* Archetype
15:37 – Branding ROI
21:44 – What do you do once you choose your archetype?
25:12 – Implementing Motto’s Archetype
26:04 – Can you blend archetypes?
28:47 – Finding a Target Audience
33:54 – Changing Brands
42:27 – Client Intake Process/Discovery
- Red Flags/Turning People Down
49:14 – The Audience
51:51 – Changing Archetypes
Extras
- Best Advice I Ever Got: Don't Be a Slave to the Ordinary
- 10 Ways to Find Your Purpose as a Designer
- 12 Principles For Leading An Extraordinary Company
- Five questions to get to the heart of your business
- Follow Your “Why,” Not Your “What”
Picks
Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)
Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)
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