01:05 – Sunny Bonnell Introduction

• Twitter
• Motto
  • @wearemotto
  • Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder)

01:38 – Archetyping

• Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
• Understanding The Brand Archetype

05:48 – Is archetyping important for the solopreneur?

• Johnny Cupcakes

12:21 – Identifying *Your* Archetype

15:37 – Branding ROI

21:44 – What do you do once you choose your archetype?

• Munk Pack
• Anthony Bourdain

25:12 – Implementing Motto’s Archetype

26:04 – Can you blend archetypes?

28:47 – Finding a Target Audience

33:54 – Changing Brands

42:27 – Client Intake Process/Discovery

• Red Flags/Turning People Down

49:14 – The Audience

• TOMS Shoes

51:51 – Changing Archetypes

• Levi's

 

Extras

• Best Advice I Ever Got: Don't Be a Slave to the Ordinary
• 10 Ways to Find Your Purpose as a Designer
• 12 Principles For Leading An Extraordinary Company
• Five questions to get to the heart of your business
• Follow Your “Why,” Not Your “What”

 

Picks

Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)
Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)