01:05 - Sunny Bonnell Introduction
- Motto
- @wearemotto
- Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder)
01:38 - Archetyping
- Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
- Understanding The Brand Archetype
05:48 - Is archetyping important for the solopreneur?
12:21 - Identifying *Your* Archetype
15:37 - Branding ROI
21:44 - What do you do once you choose your archetype?
25:12 - Implementing Motto’s Archetype
26:04 - Can you blend archetypes?
28:47 - Finding a Target Audience
33:54 - Changing Brands
42:27 - Client Intake Process/Discovery
- Red Flags/Turning People Down
49:14 - The Audience
51:51 - Changing Archetypes
Extras
- Best Advice I Ever Got: Don't Be a Slave to the Ordinary
- 10 Ways to Find Your Purpose as a Designer
- 12 Principles For Leading An Extraordinary Company
- Five questions to get to the heart of your business
- Follow Your “Why,” Not Your “What”
Picks
Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)
Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)
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