175 FS Identifying a Market

Preface: The Positioning Manual for Technical Firms by Philip Morgan

01:20 – Identifying the “Who”

06:16 – Providing Added Value

10:39 – Identifying Potential Clients and the Ideal Target Market

27:41 – Showcasing Demonstrated Skill and Being Accessible

34:19 – Narrowing It Down

36:55 – Communication Tactics

42:51 – Takeaways

• Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque

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