Preface: The Positioning Manual for Technical Firms by Philip Morgan

 

01:20 – Identifying the “Who”

06:16 – Providing Added Value

10:39 – Identifying Potential Clients and the Ideal Target Market

27:41 – Showcasing Demonstrated Skill and Being Accessible

34:19 – Narrowing It Down

36:55 – Communication Tactics

42:51 – Takeaways

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The Positioning Manual for Technical Firms by Philip Morgan (Chuck)