Preface: The Positioning Manual for Technical Firms by Philip Morgan

 

01:20 – Identifying the “Who”

06:16 – Providing Added Value

10:39 – Identifying Potential Clients and the Ideal Target Market

27:41 – Showcasing Demonstrated Skill and Being Accessible

34:19 – Narrowing It Down

36:55 – Communication Tactics

42:51 – Takeaways

• Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque

Picks

This American Life Episode #569: Put a Bow on It (Reuven)
Steal the Show by Michael Port (Jonathan)
MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck)
The Positioning Manual for Technical Firms by Philip Morgan (Chuck)