
Preface: The Positioning Manual for Technical Firms by Philip Morgan
01:20 – Identifying the “Who”
06:16 – Providing Added Value
10:39 – Identifying Potential Clients and the Ideal Target Market
27:41 – Showcasing Demonstrated Skill and Being Accessible
34:19 – Narrowing It Down
36:55 – Communication Tactics
42:51 – Takeaways
Picks
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MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck)
The Positioning Manual for Technical Firms by Philip Morgan (Chuck)
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