02:06 – Steven Bristol Introduction

02:32 – “Churn”

03:08 – The Genesis of LessChurn

04:04 – How does it work?

06:45 – SaaS Products

  • Benchmarks

09:41 – Steven’s Background

10:58 – The SaaS Path (Advice)

18:36 – Churn University

21:48 – Outbound

24:14 – Pricing

26:43 – Customer Trust

32:44 – The Psychology of Churn

34:54 – Zombie Revenue

36:28 – Keeping Customers Around

  • Onboarding
  • Mandatory Field Feedback

Picks

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip)
MOO (Jonathan)
Tend (Steven)
Free Will by Sam Harris (Steven)
Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven)
less_interactions (Steven)
Contacts+ (Reuven)

 

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