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03:52 - First-time “No” Experiences; Fear and Pressure

14:26 - Reasons to Say “No”

  • Communication and The Power Dynamic
  • Customer Support

24:31 - Using “No” as a Tool to Get Where You Want to Go

25:35 - Obtaining the Ability to Say “No”

30:20 - Changing Your Mind

32:14 - Techniques for Saying “No”

Picks

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (Philip)
Positioning Crash Course (Philip)
Silicon Valley (Reuven)

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