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01:47 – Josh Earl Introduction
02:23 – Creating Email Courses
03:57 – Marketing vs Email Courses
15:26 – Length
18:49 – Opt-in Forms
21:48 – Single vs Double Opt-in
26:28 – Keeping People Engaged
29:26 – Offering Discount Codes
33:35 – Content
41:32 – Tips for Telling Better Stories
44:45 – Agitation
47:22 – Competition and What Comes Next?
51:02 – Asking People to Share
54:39 – Selling Services
Picks
- The New York Times Mobile App (Reuven)
- Slate Plus (Reuven)
- Double Your Freelancing Conference Europe (Reuven) Discount Code: FREELANCER
- On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction by William Zinsser (Jonathan)
- Jonathan's Webinars (Jonathan)
- Fitbit One (Chuck)
- The Entreprogrammers Podcast (Chuck)
- Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron (Josh)
- Scrivener (Josh)
- Strides (Josh)
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