210 FS Finding Leads at Conferences with Matt Krause

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    01:38 – Matt Krause Introduction

    02:56 – The Mindset Change/Attitude Adjustment and The 3 Most Common Misconceptions

    1. C-Level Executives
    2. The Elevator Speech
    3. Follow-up Collateral

    08:50 – Impressing and Connecting with the Right People (Positioning)

    18:53 – How do you write a speech?

    1. Talking to the wall (Rubber Ducking)
    2. Boy Meets Girl
    3. HGOMM (Hero, Goal, Obstacle, Mentor, Moral)

    30:15 – Audience Participation

    37:13 – Speechwriting No-Nos

    • Do not read off of your script

    40:58 – Topic Selection

    Check out Matt’s site specifically for The Freelancers’ Show listeners!

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