219 FS How to Find Clients Offline with Simon Heaton

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    1:00: Simon’s introduction

    3:00: Hosting meetups and workshops

    • How to set up a workshop
    • Logistics involved in finding a venue and managing the event
    • How to decide what to talk about
    • Is it crucial that the meetups be local?
    • Eventbrite

    13:00: Speaking at conferences

    • How it differs from hosting workshops
    • How to meet people at the conferences even if you’re not speaking officially
    • Getting the audience engaged and ready to take the next step
    • LeadPages

    22:30: Set up a booth at an industry trade show

    • How the look and feel of your booth can draw in attention
    • How to best choose an event
    • Is it worth investing in company swag to hand out?
    • Best way to collect emails at events
    • .NetRocks

    35:00: Cold Call in Person

    • How research can help make a sale
    • Why in-person meetings can be more beneficial than telephone calls
    • StickyApps

    41:50: More from Simon

    Picks:

    How We Hijacked an Entrepreneur.Com Event Sponsorship for $500 (Jonathan)

    Hacking Conferences for Fun and Profit (Jonathan)

    LeadPages (Simon)

    Nvite (Simon)