224 FS Building an Agency with Drew McLellan

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    0:45: Introductions

    2:40: Building an Agency

    • Adding employees
    • Traditional vs 1099 model

    7:30: Where you’re spending your time

    • Running the business vs. doing your craft
    • Risks of agency vs. risks of freelancing
    • Mistakes agency-owners make

    11:00: Financial metrics

    • 55% salaries, 25% overhead, 20% profit
    • Smart hiring

    18:40: Freelancing is a people business

    19:30: Agencies must embrace all things digital

    • SEO
    • SEM
    • WordPress
    • Art vs data and ROI

    23:15: The future of agencies

    • Demonstrable ROI
    • Pricing and value

    27:00: Bringing on a partner

    • Skill sets
    • Types of leadership

    33:40: Where to begin

    • Marketing
    • Time investment

    37:20: Having a vision: What is your best life?

    • The Reporter

    Picks:

    Drip (Philip)

    Course on Drip (Philip)

    Having a vision for your business (Reuven)

    Dev Shop Marketing Briefing (Reuven)

    12 Week Year (Charles)

    A Conversation of Character (Charles)

    Who (Charles)

    The Radical Leap (Drew)

    Traction (Drew)

    Entrepreneurial Operating System (Drew)

    Wunderlist (Drew)

    Agency Management Institute