1:00 Topic Introduction: Podcasting for Freelancers

  • All panelists have a podcast

2:00 Why start a podcast?

  • Building trust
  • Getting to know you
  • Portability

6:30 Benefits over video

  • Less to get in the way of the message
  • Simpler to put together
  • Defining the purpose
  • Different type of call to action

15:15: Getting listeners to return to the podcast

  • Picks
  • Marketing, display advertising, brand advertising
  • Podcast Motor

22:45: Podcasting as a self-referral

26:20: What to talk about

  • Define your audience
  • Specific questions to ask
  • Experiment
  • Pick something you’re excited about

39:00: What if podcasting for your peers is not working?

  • Monetizing
  • Outreach

46:30: Making your content interesting

  • Format
  • Personality and preferences
  • Make sure you’re having fun
  • Pick a focus
  • Making the execution the product

Picks:

Ditching Hourly podcast (Jonathan)

Todd Tresidder on Double Your Freelancing (Jonathan)

Stripped, Macy Gray (Philip)

The Online Photographer: 1000 Fans (Philip)

Podcast Answer Man (Charles)

Podcasting A to Z (Charles)

12 Week Year (Charles)

Freelance Remote Conf for 2017 (Charles)

Hired.com

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