228 FS Non-Writing Content Marketing Methods

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    Introduction

    4:30: What Is Content Marketing?

    • Showing expertise
    • Helping people
    • Providing value

    6:20: Podcasting

    10:30: Missing out on client work?

    16:40: Highly scripted video

    22:00: Casual video or audio

    34:45: Case Studies

    • YouTube or Google Hangouts

    39:50: Practicalities

    • Search engine rankings
    • Transcription services
    • Comparing yourself to others

    47:50: Infographics

    Picks:

    Ditching Hourly (Reuven)

    Limony Snicket’s A Series of Unfortunate Events (Reuven)

    Rev.com (Philip)

    Trustvelocity.com (Philip)

    Born to Win by Zig Ziglar (Charles)

    Mindmup.com (Charles)

    devchat.tv/conferences (Charles)