Introduction

4:30: What Is Content Marketing?

  • Showing expertise
  • Helping people
  • Providing value

6:20: Podcasting

10:30: Missing out on client work?

16:40: Highly scripted video

22:00: Casual video or audio

34:45: Case Studies

  • YouTube or Google Hangouts

39:50: Practicalities

  • Search engine rankings
  • Transcription services
  • Comparing yourself to others

47:50: Infographics

Picks:

Ditching Hourly (Reuven)

Limony Snicket’s A Series of Unfortunate Events (Reuven)

Rev.com (Philip)

Trustvelocity.com (Philip)

Born to Win by Zig Ziglar (Charles)

Mindmup.com (Charles)

devchat.tv/conferences (Charles)

Sponsors

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