FS 274: Designing a Product Ladder



    Phillip Morgan

    Reuven Lerner

    In this episode of the Freelancer’s Show, Reuven and Phillip discuss designing a product ladder. The panel discusses the importance of offering a suite of products with a defined path from low tier to a high tier value.  Furthermore,  services and or a blend of products and services is also apart of the tier offerings.

    Phillip and Reuven talk about specific strategies for how product ladders are implemented. Perhaps a freemium product that entices one into the bigger valued product. This is a great episode for freelancers to understand how to formulate a product line for your freelancing business.

    In particular, we dive pretty deep on: 

    • Offering lower and higher tier products
    • A blend of service and products
    • The Brain Audit
    • Comparison of Apple products and purchases to top tier products
    • Buying into Apple products with  iTunes on Windows
    • Functions of a product ladder
    • What is your product ladder?
    • Advance, Intermediate, and Basic Users
    • Increasing expertise
    • Basic level product to companion level products
    • How do you learn best? Question to ask your audience.
    • What would a 5 grader understand?
    • Ask which level of expertise your audience needs to help them up the ladder
    • Allen Weiss books and webinars
    • And much more!