FS 298: Charging Differently

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Panel:

  • Jonathan Stark
  • Jeremy Green

In this episode of the Freelancer’s Show, the panelist discuss “Charging Differently.” Jonathan describes this as charging different clients differently for different reasons. Jeremy explains the separate reasons you would charge individual clients different rates, because of interacts, implications of the jobs, and the project requirements. The discussion covers why you would consider different hourly rates, weekly rates, monthly rates, and value-based pricing. This is a great episode to learn about the strategy behind optimizing revenue while charging different rates in your freelancing business.

In particular, we dive pretty deep on:

  • Hourly Fee, Weekly rates, Monthly rates, and Value-based pricing
  • Implications of the job
  • Interacting differently from client to client
  • Expertise
  • Shifting your mindset
  • Delivering outcome for their business
  • Increasing leads
  • Relationships and considering outcomes
  • Strategically positioning yourself within your niche
  • The “Generalist”
  • Trying to value price large projects and small projects
  • Weekly project discussion
  • Updating the client ASAP
  • Perceived effort
  • Tips for moving from hourly to value base - offers
  • How to find that type of prospect
  • Productized consulting 
  • And much more!     

Picks

Jonathan Stark

Jeremy Green

Transcript

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