FS 303: Genesis of a Course



    Reuven Lerner

    In this episode of the Freelancer’s Show, Reuven talks about the “Genesis of a Course,” or creating a new course. Reuven focuses on  creating training material for businesses and companies. Reuven covers how to come up with new material or courses, demands for a new course, naming the course, syllabus, the takeaway of the course, teaching, competition, and much more. This is a great episode to learn about all the key points to create and launch a new course.

    In particular, we dive pretty deep on:

    • Creating new courses
    • Allows you to upsell
    • Offer a wider variety of courses
    • They (Business)  see you as an authority
    • Where to get Ideas for new courses
    • Working with clients  to get ideas
    • Learning about demand
    • Title of the course
    • Sending the course syllabus to companies
    • ROI of the course
    • Teaching a months worth of information?
    • Competition means there is a market
    • Starting off with the course, targeting, etc
    • Using Keynote
    • Slide decks
    • Time put in to build out a course
    • Preparation equals 3-4 days for each day of teaching
    • Creating exercises
    • Practice adding exercises
    • Resistance on a new course
    • Give material out as Webinars
    • Where and how to announce the new course
    • This is going to take weeks and months to create
    • And much more!     




    Reuven Lerner