TFS 352: Marketing Funnels
In this episode of The Freelancers Show, Mike Volkin describes a successful marketing funnel. One common problem in freelancing is finding your next client, a marketing funnel will be constantly bringing clients to you. Mike’s direct response funnel starts with a Facebook or Google ad. This ad will bring potential clients to your landing page. The landing page will contain a sign up for a webinar that will teach them to solve a specific problem. At the end of the webinar, they will be offered your cost-effective solution.
The panel discusses different examples for this solution and Mike explains how this funnel can be used for any business, podcast, courses, products, and coding. The panel shares their concern with the costs of ads. Mike explains how you can optimize your ad budget and the importance of targeting a specific audience to increase your ROI. You can better target clients by niching your solution. Mike explains how you can use Facebook to find your niche and target your audience.
The panel shares their niches. They also give some examples of niches and how to find your niche. Mike gives tips for making a good webinar and the panel discusses the importance of being enthusiastic and likable. Mike gives recommendations to learn more about direct response funnels.
Charles Max Wood
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Charles Max Wood:
What is the flow for a direct response funnel?
Using an ad which leads them to a landing page with a free webinar. After the webinar, you offer them a product that solves the problem in the webinar.
What do you teach in the webinar?
Teach them how to solve a problem for themselves.
What should you remember when recording the webinar?
Include how long the webinar is, make it less than a half-hour, show them you’re the expert and be yourself.
Why is it important to niche down?
The more niche your solution the better you can target your audience.