The Freelancers’ Show 066 – Unconventional Marketing with David J. Soler


David J. Soler (twitter blog)
Curtis McHale (twitter github blog)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)
Reuven Lerner (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

01:04 – David J. Soler Introduction

Relationship Marketing & Sales Podcast

01:54 – Building Relationships and Getting Referrals

Trust, Likability, Credibility + Value (TLC+V)
Handwritten, Personal Notes

13:39 – Trust


23:52 – Unconventional Marketing

‘Wow’ Factor
Before, During, and After
Items of Value

30:11 – Referrals
32:10 – Meet Your Clients
34:31 – Appreciation and Encouragement
36:37 – Relationships Over Business


Thou Shall Prosper: Ten Commandments for Making Money by Rabbi Daniel Lappin (Curtis)
Ladda Buttons (Curtis)
Freelancing Rules of Thumb (Eric)
Apple Developer: for WWDC Videos (Jeff)
Mac Pro (Jeff)
httpie (Reuven)
Reversing PDF Documents (Reuven)
Explore It!: Reduce Risk and Increase Confidence with Exploratory Testing by Elisabeth Hendrickson (Chuck)
The Compound Effect by Darren Hardy (David)

Next Week
Freelancers Show: LinkedIn with Wayne Breitbarth
DAVID: Are we live on the show? Are we broadcasting…or just setting up?

CHUCK: I'm just doing some quick sound checks and then we'll get going…

DAVID: Okay, great!

CHUCK: Which is just me watching the volume meter while everybody talks. So, go ahead.

REUVEN: Ohh! Is that what secretly happens?


REUVEN: And here I thought you're just trying to get us to be friendly.

[Hosting and bandwidth provided by the Blue Box Group. Check them out at]

CHUCK: Hey everybody and welcome to Episode 66 of The Freelancers Show! This week on our panel, we have Curtis McHale.

CURTIS: Good morning!

CHUCK: Eric Davis.

ERIC: Hello!

CHUCK: Jeff Schoolcraft.

JEFF: What's up!

CHUCK: Reuven Lerner is trying to connect. I guess the wiring in Atlantic Ocean got cut; somebody wrong it over or something. I'm Charles Max Wood from This week, we have a special guest and that's David J. Soler.

DAVID: Hello everybody! Thanks for having me!

CHUCK: No problem. Do you want to introduce yourself really quickly?

DAVID: Sure! My name is David J. Soler, I am the host of the Relationship Marketing and Sales Podcast. You can learn more about me at I am here to share and answer new questions that I can that you guys want to ask!

CHUCK: Awesome! Now, I know David because we're in the same Mastermind Group, so we talk twice a month and he has helped me with quite a bit of marketing stuff. The thing that really kind of got me excited about getting you on the call besides your podcast, which is awesome, you've had some great guests, too. I think my favorite is the one with David Siteman Garland.

DAVID: Yeah, it was blast. He's just a real smart guy, online entrepreneur, and just lot of great helpful tips. I'm glad you enjoyed it. It's been a blast to interview people like him.

CHUCK: Yeah. Anyway, you did something that was a little bit kind of outside the box that got me thinking, so I thought we'd bring that on and have you talk to us a little bit about some of the, I guess, less conventional things that you do. What you did was you sent ‘Thank You' cards out to everybody in our Mastermind Group. I have to say, I don't usually get Pay-Per-Mail unless it's Pay-Per-Mail that says, "You owe us money."

[David chuckles]

CHUCK: So, I thought that was interesting! I was just wondering, what other ideas or techniques or ways of coming up with things like that, that we could do in our freelancing businesses to kind of make a  connection?

DAVID: Sure, definitely! Well, the thing about it and approach that I'm trying to take you say unconventional, really,