The Freelancers’ Show 067 – LinkedIn with Wayne Breitbarth


Wayne Breitbarth (twitter linkedin)
Reuven Lerner (twitter github blog)
Curtis McHale (twitter github blog)
Eric Davis (twitter github blog)
Jeff Schoolcraft (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

01:07 – Wayne Breitbarth Introduction

The Power Formula for LinkedIn Success by Wayne Breitbarth

01:37 – Importance of LinkedIn
02:39 – Making Connections

Advance Search

03:16 – Handling Random Requests/Spam
04:16 – Finding Others vs Getting Found
07:34 – Profile Advice

Catchy Headline
Descriptive Summary
Establish Credibility
List Resources

12:50 – Profiles vs Resumes

Attention Span
Calls to Action

17:39 – Groups
20:00 – Choosing LinkedIn over other platforms (i.e. Google+)
22:03 – Endorsements
26:06 – Free vs Paid Accounts
28:19 – Getting the most out of LinkedIn

Cool Profile
Strategic Connections

31:28 – Volunteer Causes and Experiences
34:39 – Profile Pictures
35:53 – Finding and joining good groups
37:38 – Handling Profile Views

Finding out how people find you

41:27 – Spending time on LinkedIn
42:29 – Reaching out to others via LinkedIn
43:36 – LinkedIn Third Party Applications

LinkedIn App

44:27 – Status Updates
44:48 – Company Pages


S5: A Simple Standards-Based Slide Show System (Reuven)
org-S5 (Reuven)
Backups (Reuven)
PHPStorm Tutorials (Curtis)
My Daily Scrum (Curtis)
Scrivener (Eric)
Bartender | Mac Menu Bar Item Control (Jeff)
Platform: Get Noticed in a Noisy World by Michael S. Hyatt (Wayne)
This Is Your Life Podcast (Chuck)
Platform University (Chuck)

Next Week
Freelancers Show: Building a Consultancy with Ben Lachman and Robert Cantoni

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[You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at!]

CHUCK: Hey everybody and welcome to Episode 67 of the Freelancers Show! This week on our panel, we have Reuven Lerner.

REUVEN: Hello!

CHUCK: Curtis McHale.

CURTIS: Good day!

CHUCK: Eric Davis.


CHUCK: Jeff Schoolcraft.

JEFF: What's up!

CHUCK: I'm Charles Max Wood from This week, we have a special guest and that's Wayne Breitbarth.

WAYNE: Hi everybody!

CHUCK: Since you haven't been on the show before, do you want to introduce yourself?

WAYNE: Sure! My name is Wayne Breitbarth, I'm the author of "The Power Formula for LinkedIn Success" – sort of a self-taught, self-made LinkedIn expert; didn't want anything to do with social media, but now has found a way to actually make a living doing it and just having a blast doing so.

CHUCK: Awesome. I've been reading your book, and it's really, really good. And I'm really excited to talk about a lot of the stuff related to LinkedIn. For us as freelancers, I'm a little curious, what do you think the most important part of LinkedIn is for us?

WAYNE: I think what we all have to do — we're all sort of in the game of trying to build our business every single day of the week, right? One of the most important things you got to do is make a lot of connections – the right connections. Secondly, you got to make sure that your profile has got all the critical keywords. I know you are very techy guys, so you probably get that part that many people don't.