The Freelancers’ Show 075 – SEO with Mike Brooks and Stephen Gardner


Mike Brooks (twitter linkedin)
Stephen Gardner (twitter linkedin blog)
Reuven Lerner (twitter github blog)
Jim Gay (twitter github blog)
Eric Davis (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

01:27 – Mike Brooks Introduction

Nuclear Chowder
Nuclear Chowder Podcast

03:57 – Mike Gardner Introduction
05:38 – Marketing for SEO

Quality Content
Calls to Action

12:30 – Targeting Keywords

Google AdWords: Keyword Tool
Social Media Examiner

18:40 – Getting to #1

Right Message
Right Media
Right Market

26:00 – Putting Keywords in the Right Place
29:35 – JavaScript and SEO
30:45 – Google vs Bing vs Yahoo
34:11 – Webmaster Tools

Google Webmaster Tools
Bing Webmaster Tools

35:46 – Optimizing for Local Search
41:37 – “Be Everywhere” Marketing


HitTail (Eric)
Continuum (Reuven)
swissmiss (Jim)
Design*Sponge (Jim)
LessAccounting (Chuck)
Web Presence Optimizer (Steven)

Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Writing Books

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[You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at!]

CHUCK: Hey everybody and welcome to Episode 75 of The Freelancers' Show! This week on our panel, we have Eric Davis.

ERIC: Hello!

CHUCK: Jim Gay.

JIM: Howdy!

CHUCK: Reuven Lerner.

REUVEN: Hello there!

CHUCK: I’m Charles Max Wood from We have 2 special guests this week, Mike Brooks.

MIKE: Hi everybody!

CHUCK: And Steven Gardner.

STEVEN: Good afternoon!

CHUCK: I know Mike; he’s in my Mastermind Group. So we talk a couple of times a month, we’ve talked outside of the group a little bit about different things. And I’ve heard Steven on Mike’s show, The Nuclear Chowder Marketing Show. I’m going to give you guys the chance here to introduce yourselves, and then we’ll get into the show. Mike, why don’t you go first?

MIKE: Sure! As you said, I met you through the Mastermind Group, and it’s been a real pleasure getting to know you and hearing what you do, Chuck. You really, really got a great handle on what it is you’ve been doing and it’s been more pleasure to learn something [inaudible].

My company is an internet marketing company. We do Web Design, Search Engine Optimization, and Social Media that’s why I can kind of explain it and sum it all up; we’ve got the combination of such even flow, introduce some stuff in a moment, myself and our Social Media Manager. It has some different elements, the company we have, so we’re not just an SEO company, we’re not just an internet marketing company, we’re not just a website company, we bring all those elements to it. One of us disagrees with something, the other is doing based on our expertise; we can make sure we’re giving the best solution for client so that not only where they found that we’re going to get conversion to our customers or prospective customers.

That’s pretty much what my company does. Of course, I’ve got my own podcast, The Nuclear Chowder Online Marketing, small business podcast, not to mention. That’s one of my very favorite things to do.