The Freelancers’ Show 077 – Recurring Revenue with Brennan Dunn



    Brennan Dunn (twitter github blog)
    Reuven Lerner (twitter github blog)
    Curtis McHale (twitter github blog)
    Ashe Dryden (twitter github blog)
    Eric Davis (twitter github blog)
    Jeff Schoolcraft (twitter github blog)
    Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

    01:37 – Brennan Dunn Introduction

    Double Your Freelancing Rate by Brennan Dunn
    The Blueprint — Learning to Sell Online by Brennan Dunn
    Consultancy Masterclass

    02:46 – Closing the Consultancy

    We Are Titans

    04:31 – Working on and Marketing Products
    05:37 – Recurring/Predictable Revenue

    Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of Death

    11:28 – Onboarding Clients for Retainer Deals

    Provide Recurring Value

    22:43 – The Proposal

    Provide a Guarantee

    26:49 – Training Engagements and Seminars

    Lower vs Higher-end Offerings

    35:19 – Scalable Training (Video)

    Mastering Modern Payments: Using Stripe with Rails

    36:45 – Marketing

    Nathan Barry: How To Launch Anything
    “Be Everywhere”

    48:14 – Struggles with building a product

    Finding Time
    Nostalgia for Consulting

    56:05 – Packaging


    Chromoji (Ashe)
    PuzzleJuice (Curtis)
    The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey (Curtis)
    Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs (Reuven)
    Having a Clean Office (Chuck)
    Fujisu ScanSnap S1300i (Chuck)
    Informly (Brennan)
    indieconf (Brennan)

    Book Club
    Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
    Next Week
    Training & Coaching
    CHUCK: Eric is our ‘Yes’ man.

    [Hosting and bandwidth provided by the Blue Box Group. Check them out at]

    [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at!]

    [This episode is sponsored by Planscope. Planscope’ is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates, and once you’re underway and help answer the question, this gets done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at]

    CHUCK: Hey everybody and welcome to Episode 77 of The Freelancers' Show! This week on our panel, we have Reuven Lerner.

    REUVEN: Hello there!

    CHUCK: Curtis McHale.

    CURTIS: Hello!

    CHUCK: Ashe Dryden.

    ASHE: Hi everyone!

    CHUCK: Eric Davis.

    ERIC: Hi!

    CHUCK: Jeff Schoolcraft.

    JEFF: What’s up!

    CHUCK: I’m Charles Max Wood from This week we have a special guest, Brennan Dunn.

    BRENNAN: Hey guys!

    CHUCK: Brennan, since you haven’t been on the show before, do you want to introduce yourself?

    BRENNAN: Sure! My name is Brennan Dunn. I came from running a consultant business. Within the last year and a half, I’ve actually fully transitioned to making all of my income through products. I’m probably best known for Planscope, which is my project management app.