The Freelancers’ Show 079 – WordPress Plugins with Pippin Williamson


Pippin Williamson (twitter github Pippins Plugins)
Curtis McHale (twitter github blog)
Eric Davis (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

01:28 – Pippin Williamson Introduction

Pippins Plugins
Easy Digital Downloads
Restrict Content Pro

01:53 – Making Money Making Plugins

Product Development
Custom Development

02:57 – GPLv2 Licensing

Disabling Features

11:45 – Building a business around open-source


12:48 – Transitioning from freelance to product work

072 – Saying NO
Doing products during spare time
Brian Casel
The Bootstrapped Web Podcast

19:10 – Starting with products vs consulting
22:38 – Occasional Consulting
23:41 – Marketing Products

Personal Brand
Word-of-Mouth Referrals

25:42 – Customer Support
27:17 – Advice for people getting into commercial development

Go the extra mile for your first customers

28:01 – Deciding what products to build

Building what you need
Best Practices

31:30 – Pippin’s Plugins

Easy Digital Downloads

34:26 – Pippin’s Support Team
36:45 – Tools to Run the Business



1Keyboard (Curtis)
Radium (Curtis)
Episode 148 | Online Marketing Trends with Special Guest Clay Collins (Eric)
The Online Marketing Makeover Training Course (Chuck)
Bloons Tower Defence 5 (Chuck)
SearchWP (Pippin)
FacetWP (Pippin)

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CHUCK: Hey everybody and welcome to Episode 79 of The Freelancers' Show! This week on our panel, we have Curtis McHale.

CURTIS: Hello!

CHUCK: Eric Davis.


CHUCK: I’m Charles Max Wood from We also have a special guest, and that is Pippin Williamson.

PIPPIN: Hi everybody!

CHUCK: Since you haven’t been on the show before, do you want to introduce yourself?

PIPPIN: Sure! As he said, my name is Pippin Williamson. I’m a WordPress plugin developer. I spend my days writing plugins, supporting plugins, and generally running a business around commercial plugins. I have a couple of large plugins out there. One called “Easy Digital Downloads” and another one called “Restrict Content Pro” that I’ve considered my main ones. That’s pretty much what I do day-to-day.

CHUCK: I’m a little curious, generally, when you’re making money writing plugins for WordPress, are you writing the kind that people pay for and then they download the code and stick it in the WordPress installation? Or, are you doing custom development for people? Or, both? How does that work?