The Ruby Freelancers Show 053 – Building and Marketing Products with Farnoosh Brock


Farnoosh Brock (twitter facebook Prolific Living Prolific Living Podcast The Healthy Juicer’s Bible)
Eric Davis (twitter github blog)
Evan Light (twitter github blog)
Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up)

00:37 – Farnoosh Brock Introduction

Prolific Living
New Media Expo

01:41 – Marketing

04:00 – Marketing Coaching Services

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port 
Target Audience

06:05 – Giving away products vs time and services

The Ruby Freelancers Show: 006 - Setting Your Rate

08:32 – Pricing

The Prolific Living Podcast Episode 83: 4 Bold Steps to Communicating Your Prices without Apology
Price higher than you feel comfortable
Handling price criticism

12:54 – Levels of Access


16:48 – Value

Working backwards pricing idea

19:39 – Advertising

Mailing Lists (some at different levels of marketing aggressiveness)
Guest Posting
Social Media
LinkedIn Groups

23:59 – Closing Sales on the Phone

Zig Ziglar

26:40 – Video Marketing

Free content as teaser to paid content

31:51 – Effective Marketing Strategies

Escape from Cubicle Nation
48 Days, LLC
Cliff Ravenscraft

36:17 – Podcasting

37:46 – Getting on other people’s radar

39:33 – Help a Reporter Out (HARO)

(Vocus will call you once as soon as you create an account. Saying you aren't interested will stop calls.)

45:39 – Speaking/Webinars

Speaker Deck
The Ruby Freelancers Show: 036 - Speaking at Conferences

49:09 – Book Marketing (Self-Publishing)

Amazon Author Central
Farnoosh's Amazon Page
Kindle Direct Publishing (KDP)

55:13 – Book Marketing (w/ a Publisher)

Taking the lead

59:05 – Self-publishing vs going w/ a traditional publisher

01:03:19 – Making the right product for your market

Building your platform
Amy Hoy
The Formula You Need: 30 x 500: Zero to Launch for Your Very First Paying Product


Seth Godin's Blog: Choose your customers first (Eric)
"If it Bleeds, it Leads" (Evan)
Patterns of Enterprise Application Architecture by Martin Fowler (Evan)
Ruby Midwest (Evan)
VIM to EMACS (Evan)
Hazel (Chuck)
Battlestar Galactica (Chuck)
House of Cards (Evan)
Young Justice: Invasion Destiny Calling - Season 2 (Evan)
Asana (Farnoosh)
Scrivener (Farnoosh)
Edirol Recorder (Farnoosh)
Paul Graham: You Weren't Meant to Have a Boss (Farnoosh)
On Writing: A Memoir Of The Craft by Stephen King (Farnoosh)

Next Week
Red Flags with Potential or Current Clients with Ashe Dryden

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CHUCK: Hey everybody and welcome to Episode 53 of The Ruby Freelancers Show. This week on our panel, we have Eric Davis.

ERIC: Hello!

CHUCK: We also have Evan Light.

EVAN: Chuck had to think about Eric for a moment there…

CHUCK: [laughs] I'm Charles Max Wood from And this week we have a special guest, and that's Farnoosh Brock!

FARNOOSH: Hi! Thank you so much for having me on!

CHUCK: You haven't been on the before; do you want to introduce yourself really quickly?

FARNOOSH: Yes! My name is Farnoosh Brock, and I am the president and founder of Prolific Living, and that's at Chuck and I met at New Media Expo back in January and we had a lot of fun! He was really shocked that he met an electrical engineer — an ex-electrical engineer — at the party there, and we just hit it off! So, thank you so much for inviting me to the show.

CHUCK: Yeah, no problem! It was kind of interesting when we met. First off, I met your husband before I met you. He's a photographer,