113 iPS Launching an App in the App Store with Matt Ronge

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    01:34 – Matt Ronge Introduction

    01:54 – Launching Astropad

    05:10 – Being Unique (Unique Selling Proposition)

    10:05 – Launch Sequence

    12:34 – Approaching the Press

    14:31 – Marketing Towards Non-Press Members (Influencers)

    16:14 – Launch Day

    • App-Store Purchase
    • Trial

    20:51 – Learning to Launch

    22:05 – Marketing: Messaging/Communication/Packaging

    25:36 – The Technical Story Behind Astropad

    32:02 – Marketing After a Launch

    34:16 – Splitting Responsibilities

    35:42 – Niche Down

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