01:34 - Matt Ronge Introduction

01:54 - Launching Astropad

05:10 - Being Unique (Unique Selling Proposition)

10:05 - Launch Sequence

12:34 - Approaching the Press

14:31 - Marketing Towards Non-Press Members (Influencers)

16:14 - Launch Day

  • App-Store Purchase
  • Trial

20:51 - Learning to Launch

22:05 - Marketing: Messaging/Communication/Packaging

25:36 - The Technical Story Behind Astropad

32:02 - Marketing After a Launch

34:16 - Splitting Responsibilities

35:42 - Niche Down

Picks

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KanbanFlow (Chuck)
HandBrake (Chuck)
Hire Chuck for training! Email
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Rails Testing Coach (Chuck)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Matt)
Computer Networks by Andrew S. Tanenbaum (Matt)
Findings (Matt)

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