Marketing Yourself to Boost Your Career - John Somnez - JS Remote Conf 2015
Let's face it.
If you want to have a successful career in software development today, being a good coder doesn't just cut it anymore.
Sure, writing good code will help you keep your job, but there are plenty of good and great coders out there that you've never heard of, either looking for jobs, or unsatisfied with their current jobs.
If you really want to stand out and get noticed, you've got to learn how to promote yourself.
Great software developers can make as much as 4 to 5 times the salary of a good programmer. But, what makes a software developer great?
The problem is most companies don't know, so they go based on name and recognition.
If you have a solid brand and know how to market yourself correctly, employers, co-workers, and potential clients will view you as GREAT, not just good.
Billions of dollars are spent on marketing each year. Celebrities of all sorts enjoy fame and fortune that isn't necessarily related to theirs skills. Why?
Because marketing works, and like it or not, if you want move beyond a basic career and really open up opportunities for yourself, you've got to learn how to market yourself as a software developer.
In this session, I'll teach you some quick and easy things you can do to enhance the marketability of your skills and personal brand immediately and talk about some long term plans you can put into action so that everyone will know your name.
And this session isn't just for software developers. Any IT professional can benefit from learning these important skills for this rapidly changing game.'