145 RR Data Analytics with Heather Rivers

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    00:00 – RIP Jim Weirich

    03:30 – Heather Rivers Introduction

    05:40 – Data Analytics

    09:23 – Analytics vs Business Intelligence

    10:02 – Metrics vs Analytics

    10:51 – Real-Time Analytics and Business Decisions

    • Vanity Metrics

    12:28 – Using Information and Choosing the Right Metrics

    18:34 – Collecting Information

    30:02 – Split Testing (A/B Testing)

    33:53 – Changing Bucket Proportion

    34:16 – Picking Up Analytics Tricks

    35:42 – Tools & Resources

    41:05 – Addressing Analytics

    • Qualitative and Quantitative Data

    43:46 – Statistical Thinking

    Next Week

    Ruby Under a Microscope with Pat Shaughnessy